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  • Jason Mills

5 Lip Gloss Packaging Ideas to Outshine the Competition

Lip gloss has been a staple of the cosmetics industry for decades — there have even been hit songs written about it. Nothing beats that alluring shine! The whole point of lip gloss is to draw the eye, and that means your lip gloss packaging should be eye-catching as well. So how can you make your lip gloss packaging shine as bright as your product?


In this article, we'll give you some fantastic lip gloss packaging ideas to give you an edge in the market.


The Importance of Lip Gloss Packaging Design


Lip glosses are a must-have for any cosmetics bag. And with the cosmetics sector being the largest in the world, consumers have endless options. This means you have a lot of competition.


This oversaturation is why coming up with compelling lip gloss design ideas is essential. Not only does it help you stand out from the crowd, it also helps you build your customer base:

  • Brand Recognition – When you have a unique and memorable lip gloss packaging design, people are not just more likely to remember your brand — they’re more likely to make repeat purchases in the future.

  • Brand Loyalty – Consumers are loyal to brands that use the premium packaging they know and love — 40% of consumers, to be exact.

  • Attract New Customers — Even though we say not to judge a book by its cover, consumers almost always do. A whopping 80% of consumers choose to try a new product because of the packaging alone.

  • Boost Sales – Just look at the last few bullet points - do we need to say more? All of these factors will increase your revenue, boost your bottom line, and help you scale your company.

These are only a few of the benefits of unique lip balm packaging ideas. Ready to get started on your own designs? We’ve put together a list of creative lip gloss, lip balm and lipstick packaging ideas.


5 Creative Lip Gloss Packaging Ideas


Whether you need cute lip gloss packaging ideas or you’re going for high-fashion minimalism, here are five lip gloss design basics to help you with your next creation:


  1. Opt for Eco-Friendly Packaging

With a heavy focus on sustainability and eco-friendly materials, your brand needs to join the environmental revolution. Using recycled materials to create your bespoke boxes is a great way to draw positive attention to your company. Epic Packaging is dedicated to sustainability, using recycled and compostable materials. Show your customers where you stand while showing off your brand at the same time. Our solutions allow you to easily customize materials with your unique lip gloss box design.


  1. Go Minimalist

In the world of cosmetics, minimalist designs are the name of the game. They give off an air of luxury, which builds trust in consumers. Trust is especially important to lip products, and who doesn’t love feeling like they own a little piece of luxury? So how can you embody the minimalist concept in your designs? There are lots of ways to do this, but starting with clean lines, a white background, and matte textures are usually a safe bet for lip boxes.

  1. Splash of Color

Before we move on from minimalism, let’s talk about how to stand out from all the other brands hopping on this design trend. Try to balance minimalism with your brand’s unique personality — you don’t want your packaging to be boring. A great way to do this is to add splashes of color that reflect your branding. Alternatively, if you’re going for a youthful and fun vibe with cute packaging for lip gloss, you can add lots of splashes of color!


  1. Include Unique Messaging

Your branding is your company’s personality, and it includes more than color schemes, logos and graphics. The messaging of your lip gloss packaging should reflect the personality of your brand. For example, some brands are fun and witty, while others are more serious and formal. For example, compare the messaging of the fun makeup brand Benefit Cosmetics to minimalist makeup brand MERIT. Each of these brands has completely different vibes, which is reflected in their packaging.

  1. Choose the Right Finish

Your design doesn’t stop with the visuals — you have to consider the texture of your materials as well. Make sure your finish matches your branding. For example, glossy finishes go great with bright and bold colors, while matte finishes are great for minimalist luxury. You want to account for every part of your customer’s experience with your brands, and that includes how the package feels in their hands.


Create Your Perfect Packaging with Epic


With many years of experience in the retail industry, Epic has helped several companies realize their visions for high-end retail packaging. We offer a variety of packaging options and can help you bring your lip gloss packaging ideas to life. To learn more about how our custom boxes and packaging can elevate your brand, contact us today.



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