Custom box packaging has evolved rapidly in the cosmetics business. Aesthetics are more crucial to consumers than ever, and people are making purchasing decisions based on packaging alone. In fact, 72% of consumers say that packaging has a strong influence on whether they buy a product.
Product packaging is quickly becoming one of the top methods to build brand recognition and brand loyalty. This is especially true in the cosmetics industry, as consumers want to feel like they can trust the products they’re using. But what about something so specific as eyelash products? Not only are these packages generally small, leaving very little room for customization, but this is a space where buyers will judge the safety and quality of the product off the packaging itself.
Because these product boxes need to give off an air of luxury, eyelash packaging ideas must be designed just right. While this is a tricky design to nail down, there are lots of design basics and lash box ideas that will make your product fly off the shelves. If you’re stuck on how to design your product boxes, check out these creative eyelash packaging ideas!
How to Sell False Eyelashes: Packaging Ideas & Design Basics
When it comes to selling any products related to eyelashes, packaging ideas should follow the same basic structure of any retail design. So whether you’re selling falsies, mascara or lash serum, here are some of our top design tips for retail products in the cosmetic industry.
Use Bold Colors
In any marketing campaign, the goal is to grab people’s attention. While you shouldn’t go too crazy with the colors and patterns, it’s always best to add a pop of color to your packaging. While consumer trends are leaning more heavily towards minimalist designs (more on this later), you don’t want to fade into the background with mute tones. Bold colors are guaranteed attention-getters, perfect for displaying on store shelves. When it comes to which colors, make sure you’re aligning your choices with your brand.
Choose Eco-Friendly Options
Consumers are increasingly choosing products based on how eco-friendly they are. That means using reused or recycled packaging materials, less plastic and other sustainable packaging methods. By aligning your brand with eco-friendly, sustainable packaging, you’ll reach a whole new audience while potentially cutting costs. At Epic Packaging, we are built on sustainable values. We use 100% post-recycled paper, compostable mailers, and more so that you can show your customers exactly what you stand for.
Make Clever Labels
Think back to the last time you remembered a commercial on TV. Chances are you remember it because it was either witty or clever. Standing out from the competition is one of the best ways to promote brand recognition, and you can do this with your packaging. Make a joke with your packaging or opt for a clever pun and your customers are sure to appreciate the extra effort to make them smile. When it comes to products for eyelashes, packaging ideas should help them “see” why they should choose you!
Take a Minimalist Approach
Remember what we said about consumers preferring minimalist packaging in any industry? This is even more true for cosmetics. Minimalist designs purposefully give off an air of luxury and trustworthiness, which is crucial for upping sales. Packaging eyelash items in a simple and sophisticated way can increase trust in your product, but it has to be done right. That’s why you need to combine minimalism with a splash of bold color so that your lash case ideas stand out from the crowd.
Aim for Elegance
While minimalism is gaining ground, there’s a fine line between elegant minimalism and boring minimalism. Avoid minimalist designs with muted tones and glossy finish. Instead, go for matte textures and add sparkle here and there for the perfect balance. Gold or silver are great ways to catch the eye, and can give the impression of high-end luxury on eyelash packaging.
Add a Personal Touch
Okay, so this isn’t necessarily about the design of the box itself, but it’s a crucial part of the packaging process that will make all the difference. If you’re operating within the online retail space and you’re mailing products to customers, include a customized note in your package. Nothing will make customers feel more appreciated than seeing their name when they open that box. Customers who feel valued are much more likely to buy from you again in the future. So whether it’s personalizing the receipts or adding a customized card to each box, add that small personal touch for a big impact.
The Benefits of Unique Eyelash Packaging
So you may be wondering: is all this work worth it? While boring, generic lash packaging ideas will get products on shelves, they won’t get them sold. It’s been shown time and time again that custom-designed packaging makes all the difference. And when you choose to work with Epic, your custom packaging will get the Epic Difference.
Still not sure it’s right for you? Here’s why you should invest in custom packaging for your eyelash box ideas.
Drive Sales
Attractive and alluring packaging can increase sales for both new and existing customers. In fact, over 80% of consumers say that they’ve tried a new product simply based on the product packaging itself. That means you have the potential to increase your customer base and add new streams of revenue to your bottom line. Additionally, existing customers are more likely to continue buying from brands who have packaging they like. Nearly half (40%) of people will make repeat purchases from businesses that use premium packaging.
Promote Brand Awareness
You worked hard to build your brand, so show it off with your packaging! You can communicate your brand's story to its target audience using the right materials, color scheme, and messaging. Maintaining a consistent brand identity across all customer touchpoints, including packaging, is essential to keeping customers engaged and coming back for more.
Increase Brand Recognition
The cosmetics industry is saturated, and it can be hard to differentiate yourself. By using distinctive and stimulating eyelash cases ideas, you can make your brand memorable. In the same way that a simple logo represents your company, curated custom packaging can do the same. This means you’ll be top of mind for consumers when they’re looking for eyelash products, meaning they’re more likely to complete a purchase.
Should You Hire a Designer for Your Packaging?
When it comes to cosmetics for eyelashes, packaging ideas must be eye-catching (see what we did there?). In other words, first impressions really are everything.
With the need to be able to grab a customer's attention at an all-time high, the demand for professional packaging designers is increasing. They can give any product personality by making an emotional connection between it and the needs and values of the target audience.
However, choosing the right packaging design firm is crucial — you need someone who can capture the magic of your brand. If you’re thinking about hiring someone, here’s how to pick the best packaging designer for your brand:
Style
First, make sure your styles match. Their portfolio should show enough versatility that they can either help you create the perfect design, or execute your genius ideas flawlessly. It’s important that you and your designer are on the same page.
Branding
Your company's identity revolves around your brand. That means your designer should be familiar with your brand in order to execute the vision.
Messaging
It’s important that your messaging is on point. After all, this is a core part of your branding. Make sure that your designer can match the messaging you want using both visuals and text.
See the Epic Difference for Yourself
At Epic Packaging Group, we offer a full range of services, from conceptualization and design through the production and final assembly of unique packaging. Epic Packaging has the resources and know-how to ensure your lash box design ideas stand out from the crowd.
Contact us today for more information about our custom boxes and packaging.