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  • Jason Mills

7 Types of Boxes for Packaging to Build Your Brand

Updated: Jul 26, 2023

Any business owner knows that branding and packaging are intrinsically tied. After all, customers may have seen your product in a commercial or online, but how it is experienced in real life will affect how your brand is perceived. After all, there’s a reason unboxing videos are so popular.

If you want to leave a lasting impression, understanding types of boxes for packaging is critical. In the end, boxes allow you to express your brand, promote brand awareness, and communicate quality. There are so many different styles of boxes for packaging, but they all have one goal in mind: to create a strong and protective shell around your product. Let’s discuss the different types of boxes so you can make the right choice for your inventory.

7 Types of Boxes for Packaging

Making your goods stand out from the crowd is a difficult undertaking. Using innovative in-store materials like counter display boxes and shelf branding keeps your products in the minds of existing users while also attracting new ones. Here are seven high-quality box types to consider for your product marketing.

1. Folding Carton Boxes

The consumer packaging business is fueled by folding carton production. Everything you buy comes in a folding box, from cereal to medication to beauty products. Out of the multitude of different types of retail packaging, folding cartons are the most common.

A folding carton is a paper-based box that serves as an item or product's exterior container. It's the box in which practically every product on the planet is stored before being placed on a shelf. For example, cereal is stored in flexible packaging to keep its contents, and the contents are held and protected in folding carton types of boxes.

Most types of packaging boxes utilize a folding carton, a cylinder board manufactured from pulp from reprocessed discarded paper. Food cartons are manufactured of a higher-grade, lighter solid sulfate board that has been coated with plastic. The thickness of the board is restricted to 0.81 mm (0.032 in) due to cutting machine limits; thus, folding cartons are often limited to containing only a few pounds of goods.

2. Rigid Boxes

Rigid boxes (also known as set-up boxes) are more durable than folding cartons since they do not fold or collapse. They are frequently (but not always) used for luxury packaging for higher-end items with a high perceived value. They're also employed when the goods inside are fragile and require additional support.

Set-up boxes are typically bigger than folding cartons and are thick 36 to 120 pt board with a printed paper covering. Rigid boxes are frequently covered to give them a unique appearance and come in a wide range of designs, shapes, and closure types, allowing you to personalize them with your brand's colors, logo, or artwork.

These types of boxes communicate a feeling of grandeur, elegance, and quality. They are suitable for small-to medium-sized high-end products like jewelry or electronics. Many customers maintain and reuse rigid boxes long after being purchased, allowing for long-term product/brand awareness.

3. Corrugated Boxes

Corrugated boxes (otherwise known as your typical cardboard box) are used to make shipping and storage boxes. These types of cardboard boxes are typically composed of a fluting system, making it easy to recognize the box materials. Most recycled paper is used to manufacture corrugated boards using massive, high-precision machines known as corrugators. These types of boards may be reused and recycled as a source of pulp fiber repeatedly.

There are four primary types of corrugated boards: single-faced, double-faced, twin wall, and triple wall. They may be used to create packaging with various properties, capabilities, and strengths. Corrugated packaging is formed by cutting and folding the different types of cardboard into a multitude of sizes and shapes. Common examples of corrugated boxes are shipping and product displays, meaning they can either be used in their original form (your standard brown cardboard box) or they can be customized with graphics and designs for branding purposes.

4. Telescopic Boxes

You've probably seen a telescopic container before if you've ever bought a pair of shoes or a box of doughnuts. Telescope Design Containers are a flexible type of corrugated boxes that are made up of at least two parts, and a removable cover called a "tray." The top component, often known as a "full depth top," has slightly broader dimensions than the bottom piece, allowing it to glide entirely over the bottom and provide additional material thickness on both sides and end panels. The top is put together using staples or glue on the corners.

This box's increased thickness adds compressive strength, making it ideal for the high stacking of fragile items. As a result, long, flat products like framed paintings and mirrors and heavy items like carpets and lamps are frequently packaged in this type of box.

5. Molded Plastic

Injection molding is one of the plastic molding processes. This process is used to make a variety of shipping containers, industrial packaging, cosmetic items, home chemicals, and various closures. Injection molding allows for the creation of plastic packaging for various functions and in a variety of shapes. Food containers and lids and creatively designed packaging for body care and even packaging for domestic chemicals and commodities can all be made using the injection process.

Injection molding is the process of injecting plasticized material into a mold, where it hardens. Plastics in the form of granules are utilized in this technique. From medical devices to children's toys, plastic is employed in various items. Plastic has already supplanted a lot of traditional materials such as wood, leather, glass, ceramics, and so on.

Plastic can be molded into a limitless number of shapes. Being one of the most versatile packaging materials available, you can perfectly fit packaging to your product with a custom-made mold. For example:

  • Make a box, sphere, cylinder, or any other form out of the packing

  • Provide a tight seal or a simple open frame or hanger for a product

  • You can package anything from a button cell battery to a pallet of bicycles

  • Hot contents, cold liquids, acids, and even bases

6. Flexible Packaging

Flexible packaging has surpassed rigid packaging in market share due to several factors, including technological advancements and reduced costs owing to lower material usage. Businesses seeking more flexible packaging solutions to advertise their products have propelled the flexible packaging industry, which an increasing economy has fueled. Thanks to a shift in trends and valuable packaging technologies, flexible packaging has become an economical alternative to traditional, rigid packaging. Often used for retail, food and e-commerce packaging, this type of box can be used in various industries for many purposes.

7. Litho Lamination

Corrugated is an ideal shipping material because it provides superior product protection at a low cost. Unfortunately, corrugated is a poor choice for printing images directly on. Litho lamination is most typically used to make custom printed packaging and shipping boxes in the packaging sector.

As a result, package producers employ the litho lamination technique to combine corrugated adaptable qualities with high-quality, unique graphic printing — which is especially crucial for products like "buy-in-bulk" items put in the corrugated shipping box right in front of the customer.

Litho Lamination is also utilized for cardboard retail signage, point-of-purchase displays, and floor stand displays, making it an excellent investment for manufacturers for a wide range of packaging and advertising options. Fortunately, litho lamination packaging is cost-effective, regardless of volume, quality, or purpose.

Find the Right Box with Epic

Consumers are paying greater attention to packaging these days, from repeat customers to social media influencers. Unboxing videos are popular on social media, putting pressure on brands to pursue custom boxes and packaging in order to make their parcels stand out.

You can rely on Epic's core team's deep knowledge, insights, and manufacturing capability to assure you have the right types of boxes for packaging at your disposal. Contact Epic today to get your products noticed!

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